Seth Godin

Notes from Seth Godin talk – Sliced bread and other marketing delights at www.ted.com

Can I get my idea to spread?

More Choices Less time = ignore stuff

Is it remarkable?

Target early adopters

The desire of people who are obsessed

Target those people

Sell to people who are listening and then they will tell their friends

Be at the fringes

Who does care?

Who wants to hear what you are doing next?

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